Anecdotal Science: The Evidence We Sense but Can’t Yet Measure

Our sold-out webinar and most requested session from Groundswell, Pasture for Life Technical Director Dr Nikki Yoxall and PhD Researcher Sara Hall discuss the phenomenon of anecdotal science.

The smell of healthy soil; the sound of insects returning to fields; changes in animal behaviour and “happiness”; and the wellbeing of farmers themselves — why are these indicators so often dismissed as anecdotal? Does this dismissal limit our understanding of resilience. And, crucially, what's next?