Alex Crawley

Alex Crawley is co-director of Grazing Management Ltd; a bespoke contract conservation grazing service with expertise across a range of habitats. Notably, he has consulted for Natural Resource Wales on large scale habitat restoration and for the Isles of Scilly Landscape Recovery Scheme. He has a focus on the financials, implementing new technologies into extensive grazing, and community engagement.

Qualifications and experience

• Co-director, Grazing Management Ltd
• Clyde-Higgs scholar, Royal Agricultural University
• Winner of the Haygarth medal, RAU
• Winner of the National ADAS Pinnacle Award for entrepreneurship in farming
• Best new entrant at the British Farming Awards, 2023
• Finalist for the farming for the future category, BBC Food and Farming Awards 2025
• LANTRA accredited in Advanced Conservation Grazing
• Groundswell speaker on advanced conservation grazing
• 2025 Nuffield scholar looking at innovations in conservation grazing internationally

Alex's background

Alex came to farming later in life as a new entrant, without a farm so has developed creative approaches to farming. With Grazing Management Ltd, he manages conservation grazing across 500 acres split across 25 sites, covering a range of wildflower meadows, peatland, heathland, cliff sites and floodplains for a variety of clients in South Wales and West of England. The focus is on ecological outcomes for the client on a contract basis. He extensively uses virtual fencing and other technologies to create efficient, financially viable approaches to conservation grazing.

As a new entrant, Alex has learnt by doing, being innovative, made plenty of mistakes and learnt from them. He is keen to share the learnings from these mistakes with you, so you don’t have to make the same ones! He’s asked plenty of questions in his time, and believes the only stupid question is the one you didn’t ask. Always keen to look at the issues and help people think creatively for solutions and reframe the issues.